Why Choose Techsome ?

Since 2010, I have been fortunate to sell some of the best new consumer electronics technologies to leading retailers.

I have always chosen to represent brands based on the potential of their technology.

My core competency resides in going places where the challenge is at its peak. Launching a completely new category, connected wellness 10 years ago, passing by mobile phone accessories  and more recently consumer mobile at point of sale.

Agnostic in terms of company size, in my opinion, the most important is to adapt the sales execution backward from the product:

What category does it fall into?
What makes it truly distinctive?
Where should the brunt of the effort go?
Which retailers are the most relevant?

Those are just a few of the questions that come up when starting with a new brand.

I don’t see my mission as reinviting the wheel, quite the contrary. When starting with a new brand, I like to spend time with the team to get to know their spirit, products, and working practices. For instance, knowing how they work in their domestic market, where the first commercial successes usually come from. In my experience, the key to long-lasting success comes from these early days.

Speaking of long-lasting, my approach comes with sustainability in mind from day one. In fact, where it may be challenging to launch a new brand to some of the most wanted retailers, it’s actually more difficult to get it to stay and thrive. Thinking about the latter from the beginning, my first days are spent drafting a plan that aims to achieve this objective.